SIGN UP
Welcome
Sent the moment an 18+ account is created in the app.
- Alex signs up
- Gets “Welcome to Habits, Alex”
- Opens Today / starts a Challenge later
Inbox flows
Three transactional emails, written to look like a person reached out — not a blast. Subjects use the inviter’s name, each message has a matching plain-text part, and the logo loads from wearehabits.com so Gmail can display it.
INVITE · NO ACCOUNT
Create account, then join
From line reads “Sam via Habits”. After signup, pending invites attach automatically.
- Sam invites jordan@…
- Jordan gets the create-account email
- Signup with that email joins the board
INVITE · HAS ACCOUNT
Open the app and accept
Same subject pattern, different body and CTA — no signup pitch.
- Sam invites riley@…
- Riley gets “open Habits”
- Accepts on the Challenge tab